The Sandy Hook Promise Association was formed by relatives of the victims of the Sandy Hook Elementary School, Connecticut, on December 14, 2012, when an unbalanced person killed 26 people, including 20 children.
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Posted on September 17th, the video has been viewed ten million times. The association Sandy Hook Promise has posted a shock spot in the form of a fake advertisement for school supplies, titled " The essentials of the autumn ยป (back to school essentials), supposed to help students escape from a mass shootout.
The Sandy Hook Promise Association was formed by relatives of the victims of the Sandy Hook Elementary School, Connecticut, on December 14, 2012, when an unbalanced person killed 26 people, including 20 children.
A sock to make a tourniquet
His video features pre-teens and starts as a classic back-to-school spot, each presenting a product in the premises of his establishment. But, quickly, the tone changes and a boy who talks about his new sneakers starts to run in the corridor, while other children panic and scream, against a background of detonations.
A girl shows that her new jacket is even more essential in this school year that it can block, by wrapping around the handles, the doors of the school gym and prevent a shooter from entering . It's climbing. A girl uses one of her socks to make a tourniquet to a wounded comrade in the leg and explains that they can "Save your life".
The spot ends with a girl hidden in the toilet, crying, praising the merits of his phone, which allows him to stay in touch with his mother, while footsteps are heard in the room. "It's back to school, and you know what it means"concludes the video, which has enjoyed growing success on social networks since it went online Tuesday night.
Influencing the debate on weapons
The association carries out various actions of prevention against the armed violence, in particular by working with elected officials to harden the legislation on weapons or via a program of detection and care of young people who could act.
Despite the proliferation of mass shootings in the United States, calls for tougher legislation at the national level have, for the moment, remained a dead letter. A series of measures must be studied in Congress during the current session. First, the systematic verification of the criminal and psychiatric record of any potential purchaser of a firearm.
Currently, only authorized sellers are subject to this obligation, but the bulk of sales on the Internet, between individuals or at trade fairs or fairs, escape these controls.
