This time, Huawei enters the hard. Threatened for several months to no longer be able to use Google's suite of applications, the world's second largest smartphone manufacturer has been forced to resolve this issue. Thursday, September 19, in Munich, the Chinese company presented its latest series of phones, the Mate 30. Proof that the brand is aware of the impact that this change could have on consumers, she refuses for the moment to announce a release date in Europe.
"In France, we hope to launch it by the end of the year, but we are still thinking about the best way to do it"says a brand manager, while admitting to ignore whether the product will ever be available on the tricolor market. A delicate situation for the giant of Shenzhen. Not only does the group sell half of its products outside its territory, but Europe is crucial because it sells more high-end phones.
This is precisely the positioning of Huawei's new products, the Mate 30 (799 euros) and the Mate 30 Pro (1,099 euros). Priced prices reflect their performance in terms of video, photo, speed, handling tips (a feature ensures, for example, that the home screen notifications are visible only to the owner of the phone through facial recognition ). The Chinese brand justifies the impressive amounts it devotes to its research and development ($ 15 billion in 2019 or € 13.6 billion) and its ability to lead the hard life to its competitors.
But will the qualities of the motor inside the beast be enough to compensate consumers for the changes in use, if not the inconvenience that could be caused by the fact that these phones no longer have applications that are now very much used by consumers? General public ? "The seductive aspects of the phone in terms of hardware should not be enough", Kiranjeet Kaur anticipates from IDC. Specifically, users will be deprived of applications that are among their favorites, starting with the Google suite (Gmail, Maps, Google, YouTube). They will also logically be deprived of Play Store, the Google application store on which – if they were not customers of Apple – they used to download their applications.