the American leader Juul is on the defensive

In the front line of the vaping crisis, the San Francisco company abandons its fight against regulations and its lobbying activity in Washington.

Time to Reading 4 min.

Subscribers article

According to the report, published on October 3 by the Centers for Disease Control and Prevention, the pneumonias related to vaping have already reached more than 1 080 people and 19 deaths. ROBYN BECK / AFP

Solicitors who went door-to-door in San Francisco neighborhoods to ensure that vaping was less harmful than tobacco faded away. The prospectuses for the electronic cigarette flooding the sidewalks have disappeared. At one month of the referendum on the ban on electronic cigarettes in San Francisco, Juul, the main manufacturer of vaping "Said forfeit.

Read also San Francisco prohibits the sale of electronic cigarettes to restrict vaping in young people

Juul Labs, the San Francisco company, had invested $ 19 million (17.2 million euros) in the campaign for "Proposal C". Submitted to voters on November 5, it proposes to " regulate and not prohibit " E-cigarette. In other words, to reconsider the decision taken in late June by the city council to suspend the sale of e-cigarettes until the Food and Drugs Administration (FDA), the federal agency for food and medicine, will not have ruled. Since its creation in 2015, Juul operates without having ever obtained approval from the health authorities.

On September 30, Juul took everyone by surprise announcing that she would stop supporting coalition for a reasonable regulation of vaping And recover the $ 7 million not yet spent on advertising, effectively ending the campaign. The anti-vaping, who received financial support from philanthropist and former New York Mayor Michael Bloomberg, hopes to win the vote. Especially since the climate has completely deteriorated in the United States around the electronic cigarette, responsible for a wave of addiction to nicotine among young people and an epidemic of respiratory diseases since the beginning of the summer.

Juul's results are already affected

According to the report, published on October 3, by the Centers for Disease Control and Prevention (Centers for Disease Control and Prevention), pneumonias related to vaping have already reached more than 1,299 people and killed 26 people. Three-quarters of the approximately 570 cases studied by the researchers concern smokers who have taken THC (the psychoactive substance in cannabis) and not just vaporized nicotine. But while waiting to learn more, the health authorities have called on the population to refrain from vaping. Several elected officials banned the sale of e-cigarettes and Walgreens, Walmart and Kroger banned them from their shelves.


Please enter your comment!
Please enter your name here