In the United States, from presidential to Netflix, the ubiquitous Michelle Obama

Michelle Obama during the promotion tour of her book "Devenir", in Chicago (with Oprah Winfrey), November 13, 2018.
Michelle Obama during the promotion tour of her book “Devenir”, in Chicago (with Oprah Winfrey), November 13, 2018. KAMIL KRZACZYNSKI / REUTERS

On the phone, the voice is asked, the message applied. "Hello, this is Michelle Obama. On behalf of Mayor Muriel Bowser, I wanted to share with you information on free coronavirus testing. " Following are a series of helpful recommendations and phone numbers. The call is nothing short of a hoax. For a few days, the inhabitants of Washington have received this message, recorded by the former first lady of the United States, engaged in the prevention of the pandemic at the side of the democratic councilor of the federal capital, a predominantly African-American city. renowned for her attachment to the Obama family.

If in recent weeks, her husband Barack has remained in the shadows, successfully and discreetly inciting the Democrats to rally Joe Biden, their November presidential candidate Michelle, she continues to fight in full light, omnipresent in the public life of the country.

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As of May 6, Americans will be able to find it on Netflix. The platform, with which the Obama signed a lucrative partnership in 2018, will broadcast the documentary produced during the promotional tour of the bestseller of the ex-First Lady, Becoming, who has driven her for months in dozens of cities in the United States and abroad. Sold with more than 10 million copies since its publication eighteen months ago, the book has broken a historical record for an autobiography, a sign of the interest that continues to arouse the personality of Michelle Obama, whose popularity cannot be denied.

His fans could also appreciate his non-partisan spirit, during a warm, distant exchange with Laura Bush, the wife of former Republican President George, during the giant virtual concert One World: Together At Home, organized in support of caregivers, April 18.

Vice President Joe Biden, with then first lady Michelle Obama, arrived at Portsmouth Airport in New Hampshire in 2012.
Vice President Joe Biden with first lady Michelle Obama upon arrival at Portsmouth Airport in New Hampshire in 2012. CAROLYN KASTER / AP

If she defends herself, her civic causes are also sometimes more political. The one designated by the Americans the "Most admired woman in the world" in a Gallup poll in 2018 and 2019, has set herself up as a model for millions of women, especially young African-Americans, whom she encourages to study and to take their place in society, the common thread of her book and conferences that accompanied its release.

Nostalgia

Above all, she campaigns for the registration of everyone on the electoral roll. His association "Non-partisan", When We All Vote, co-founded in 2018 with actor Tom Hanks, among others, aims to facilitate postal voting, online registration and advance voting in preparation for the November presidential election.

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