The world leader is breaking the accusations of cyber espionage he is the target. To avoid the fate reserved for Huawei, he multiplies the signs of good will.
" Your datas are not our business. "With this advocacy in the form of a slogan, the Chinese DJI, world leader in civilian drones, decided to take action against the US government, which accused it of delivering digital data to the Beijing authorities, banned it. US military and may be tempted to extend this sanction to other sectors.
" We do not want to become a second Huawei (the Chinese telecommunications giant) " warned Mario Rebello, head of DJI's operations in the United States, on the sidelines of AirWorks, the company's annual conference held Sept. 24-26 in Los Angeles. This event, devoted to the professional use of drones, was the opportunity for DJI to claim its innocence in the face of the cyber espionage lawsuit against it, but also to highlight its ability to make itself indispensable to certain public bodies .
" Geopolitical issues expose us to headwinds that we face with determination " insisted Mr. Rebello, who not only must answer for the suspicion of being the eye of Beijing, but also face the prospect of seeing his products suffer the customs duties imposed on all products imported from China. Suspected by the Department of Homeland Security to let the data (positioning, images, video recordings) of its drones leak as soon as an Internet connection is established, the Chinese manufacturer multiplies the signs of good will.
The brand has founded its popularity on its models intended for the general public, before accompanying the emergence of professional uses, booming across the Atlantic
This summer, he proposed to provide them with a system called "Government Edition", intended for public services and businesses. This prohibits any transmission of data through the manufacturer's cloud, installed in China. If the user still wants to synchronize them, he can do it on another server, located in the United States. DJI suggests to set up a working group to determine, together with the authorities, technical standards for securing drone data. For " reassure the end user And to facilitate negotiations, the company also proposes to set up a small assembly plant in California.
Not content to show off, DJI intends to establish a balance of power and put in the balance his positions acquired. The brand, which readily presents itself as "the Shenzhen Apple" – less financial transparency, because it does not publish results – has based its popularity on models for the general public, before accompanying the emergence of professional uses, booming across the Atlantic.