Even though they compete fiercely, the broadcasters of football competitions need each other. The proof with the two agreements that Altice and Mediapro have just made, announced jointly by the two groups, Monday July 27 at the end of the afternoon, confirming information published the same morning by The echoes.
The first concerns the distribution of Téléfoot, the channel of the Sino-Spanish conglomerate under a license agreement with TF1, by SFR, owned by Altice. The telecoms operator becomes for the 2020-2021 season “The only one in France to offer its subscribers all French (Ligue 1, Ligue 2) and European (UEFA Champions League, UEFA Europa League, English Premier League, Spanish, Italian, German, Portuguese championships, etc.) football “, welcomes the press release from Patrick Drahi’s group.
The second agreement concerns the resale by Altice, for an undisclosed amount, of the broadcasting rights to the Champions League and the Europa League, which it holds for another year. RMC Sport and Téléfoot will both broadcast the matches for the 2020-2021 season. “This agreement is balanced, estimates a close to the file. It allows RMC Sport to write the rest of its history, and Mediapro to successfully enter the French market. “
Acquired for an annual amount of 350 million euros, these European competitions put a strain on the budget of Altice, whose media branch is engaged in a vast plan of departures and cost reductions. Sharing the costs for the opening season is all the more interesting for the group as its offer (also endowed with competitions in basketball, rugby, athletics, etc.) will soon be less attractive. From the 2021-2022 season, its competitors Canal + and BeIn Sports will take control of the Champions League for the next three years… A return to the situation as it existed in 2018, before RMC Sport does not disturb a game today destabilized by Mediapro.
Better, when you are a fan of football, also like apothecary accounts if you want to determine the offers to which you want to subscribe. At the start of the school year, it will cost 25.90 euros for those who want to subscribe to the RMC Sport offer plus access to Téléfoot (broadcast of Ligue 1 and Ligue 2 matches, magazines, major post-broadcast match).
Awareness deficit
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