A business manager
Monday February 22 was announced the signing of an agreement between Moët Hennessy, division of LVMH, and rapper Jay-Z, the latter ceding to the world’s leading luxury goods group half of the shares of his champagne brand, Armand de Brignac. In 2014, the musician had invested $ 200 million in the company, which he regularly shows the bottles in his videos. Jay-Z also owns stakes in nightclubs, music labels and a booming ready-to-wear brand, Rocawear.
A childhood in New York
Jay-Z did not have a fixed destiny. Real name Shawn Corey Carter, he was born in Brooklyn in 1969 and grew up with a single mother in a violent environment. He sells crack cocaine and was shot several times in his youth. He began rapping as a teenager, and his fame grew within the New York hip-hop scene. After selling his records in the back of his car, he created his own label, Roc-A-Fella. His career as a singer took off, and he produced many successes, notably for the Def Jam label.
In June 2019, Jay-Z appeared in the Economics pages of newspapers. Growing, his various activities have made him a billionaire (in dollars), the first big fortune in hip-hop and the fifth richest African-American. This label marks the evolution of rap.
Installed in his couple
Since 2002, Jay-Z has been a half. That of the couple that he forms with the singer Beyoncé, who pleases America infinitely. They sometimes put their private life on stage, in songs like Drunk in Love or on a giant screen during their concerts. During the Obama years, to which they are close, they were often referred to as “The other first couple”. A label they still wear, prancing at the top of the rankings of the most influential personalities.
In May 2019, LVMH launched the Fenty brand, the first fashion house created ex nihilo within the group since Christian Lacroix, in 1987. A brand intended for a clientele of millennials, whose artistic direction was entrusted to the singer Rihanna, born Robyn Rihanna Fenty. On February 10, Bernard Arnault’s group announced in a press release to suspend “The ready-to-wear activity (…) pending better conditions ”, following the pandemic. But the group is concentrating on continuing the other activities of “The Fenty ecosystem, in particular beauty, skincare and lingerie”, very lucrative.
Youth in Barbados
Robyn Rihanna Fenty was born on the island of Barbados in 1988. Her father is a multiple drug addict and violent. At the end of her teens, this young reggae fan is part of several groups. She is spotted by American producers, who have her record a cover of Whitney Houston and two original songs. The demo lands on Jay-Z’s desk, who meets the young woman, has her signed to Def Jam and thus launches his career.
In 2015, Rihanna set a record, still unmatched: that of the musical artist who has sold the most songs online. A double sign. That of the “Digitization” pop music, but also the singer’s aura with a young audience, who no longer consumes music “Physical”. That same year, Rihanna invested in Tidal, a streaming platform that has since become a major player in the sector.
The singer is fickle. The celebrity press has fun listing its romances, inventing others. In addition to her current companion, rapper A $ AP Rocky, Rihanna has been spotted with some of the most famous names in North American pop, such as Drake and Travis Scott. But it was his story with R’n’B artist Chris Brown that made the most of the talk. In 2009, he had beaten her. The networks had made Rihanna’s swollen face a symbol of domestic violence.