Disney announces the closure of at least 60 stores in North America this year

These closures will only be a first step. Disney announced on Wednesday March 3 that it would close “At least sixty” of its stores in North America this year to focus on its online sales activities.

The world’s number one entertainment company said in a statement he hears “Significantly reduce its physical points of sale” to develop electronic commerce.

“Consumer behavior has shifted to shopping on the Internet and at the same time the pandemic has changed what consumers expect from a distributor”, said in a statement Stephanie Young, head of consumer products, games and publishing for Disney.

Read also Disney cuts 28,000 jobs in the United States because of the Covid-19 pandemic

Creation of products of different brands

Disney wants to develop its shopDisney sales platform next year as well as its integration with mobile apps dedicated to its theme parks and with its presence on social networks.

These changes will be accompanied by the creation of new products from the various brands owned by Disney (adult clothing, “streetwear”, home products and other derivative products), the statement added.

The group does not specify the location of the sites concerned or the number of job cuts that these closures will cause. There are approximately 300 Disney Stores around the world.

Read the report: Disney now relies more on streaming than in theaters

The World with AFP

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