This is an initiative that is causing a lot of turmoil. Tuesday March 22, Kylian Mbappé did not show up for an organized marketing operation, in Clairefontaine (Yvelines), at the French team’s training center, with sponsors from the French Football Federation (FFF). The 2018 world champion and player of Paris-Saint-Germain (PSG) did not wish to participate in one of the many photo shoots that punctuate the groupings of the Blues before each match.
In a press release published on Wednesday March 23, the player’s representatives expressed their disagreement with the agreement which obliges all selected players to submit to promotional operations organized by the FFF. With this device, it is the federation that collectively manages the image rights of the Blues. In return, each player receives 25,000 euros per international match. A convention to this effect was drafted in 2010. It was signed by the world champion during his first selection, in 2017.
Ethical preventions
However, since his first steps in the France team, the Parisian striker has made no secret of his reluctance to see his image associated with that of certain sponsors who do not fit with his values. The “major partners” of the selection, Crédit Agricole, EDF, Orange or Volkswagen, do not pose a problem for him. He would appreciate less the presence of certain “official partners”, of second rank, in particular big names of the food industry such Coca-Cola and the chain of fast-food KFC, or the site of paris in line Betclic.
The child of Bondy (Seine-Saint-Denis) is said to be very concerned about the problems of “junk food”, but also concerned about the abuses linked to online betting, which can cause harmful addictions, especially among his supporters with the highest incomes. modest. It is these warnings, which do not date from yesterday, which led the striker of the Blues to refuse, Tuesday, to join the session of the federation.
Since his arrival in the France team, the player has tried to change the agreement. In vain. “This agreement has never been renegotiated since and is deemed valid for each player until the end of his career in the France team”, denounced, on Tuesday, the representatives of the PSG striker. They claim to have raised the subject “several times, for more than three years”, with the FFF. To believe them, “the conditions of this agreement no longer allow the image of football to be developed in respect of the values that the institution can carry, but also of those specific to each player of the team”they added.
You have 37.3% of this article left to read. The following is for subscribers only.
